The metaverse is in its infancy, and we’re just beginning to uncover its possibilities. For example, spirits brands can take consumers on a tour of their distilleries, offer cocktail-mixing classes and provide access to invite-only panel discussions with the brand’s founders for superfans or non-fungible token owners. There’s an enormous opportunity to do brand education and build consumer loyalty in the metaverse. Do Brand Education And Build Consumer Loyalty Bryan Specht, Salient Globalįorbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. All of the best metaverse examples have two common threads: confidence in the experience and meaning in the value exchange. The most effective brands are focusing on a core aspect of their brand experience and then extending it in ways that elevate it-whether that’s hosting a virtual sports event, creating an immersive storytelling and virtual showroom or setting up shop in already-established virtual worlds. Elevate A Core Aspect Of The Brand Experience
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